Craft beer is suffering a real identity crisis as consumers move on to other beverages. But is it also an existential crisis or something more cyclical? Here’s a reason to think it may be the latter.
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For years and years, you could count on the craft segment to grow. Light beer, FMBs, cider—they might bounce around, but craft beer was sure and steady. That is, until the past year. Now craft looks like the anchor dragging down the industry.
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For such a simple little beer, helles lager is a challenge to make—or at least make very well. Josh pFriem has been honing his example for decades, and it gets its big debut this month as the latest six-pack offering from pFriem.
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Don’t tell me the curse of cheater pints (glasses containing fewer than 16 fluid ounces) is back?!
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We had a wonderful discussion about lager with Lisa Allen (Heater Allen), Ashleigh Carter (Bierstadt), Jack Handler (Jack’s Abby), and Will Jaquiss (Meanwhile). I know very few of you got to see it live due to “technical glitches,” so here’s the video.
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Next Friday, March 24th, Reverend Nat’s will debut a new taproom in Southeast Portland, alongside a new cart pod with ten food trucks. The new location marks a shift in focus from the cidery Reverend Nat’s was planning to be at the start of the pandemic, but one that will look a lot more like the funky, experimental operation Nat started back in 2011.
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Coming March 15 (free! and open to the public!): the first Breakside/Beervana Fireside Chat. We will be joined by Heater Allen’s Lisa Allen, Jack Hendler from Jack’s Abby, and Ashleigh Carter from Bierstadt—plus possibly one more special guest. The discussion: how popular is craft lager, really? Click through for details.
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The start of the Covid pandemic turns three today. It has affected beer in large and small ways that would have been, absent a disruption as profound as a pandemic, unthinkable three years ago.
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Anheuser-Busch has been in the news lately. In one of those “how it started/how it’s going” posts, I check in with the world’s largest malt beverage company.
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Just six months since it launched, Living Häus is making some of Portland’s best beer. In this post, I talk to Mat Sandoval and Conrad Andrus to see what makes it tick.
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Some clever breweries look back when they’re seeking to move forward, recognizing that history may contain a hidden gem that, dusted off and repurposed, might delight a modern audience. Here’s a technique that’s ripe for experimentation.
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Portland’s all-women showcase, SheBrew, is back for an eighth year. But even if you live far from the Rose City, there’s a reason to tune into what this represents.
Read MoreComing March 15 (free! and open to the public!): the first Breakside/Beervana Fireside Chat. We will be joined by Heater Allen’s Lisa Allen, Jack Hendler from Jack’s Abby, and Ashleigh Carter from Bierstadt—plus possibly one more special guest. The discussion: how popular is craft lager, really? Click through for details.
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