Why aren’t Americans drinking beer? Maybe because they’re too busy sucking down water, sparkling water, sports drinks, energy drinks, “natural beverage,” and real and artificial juices.
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In our final Coronavirus dispatches, Zoiglhaus’ Alan Taylor looks back at the positives and negatives wrought by the pandemic, and offers some hope for why he sees a rosier future.
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“If we could collectively turn the stoke up a bit, then maybe we'd be the party that everyone would want to go to again. Come on folks, louder, more punk rock!“
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Gigantic’s Van Havig offers the most insightful look at the beer industry you’ll find, five years after Covid. “It was life or death for Americans five years ago, but it’s kind of life or death for the small brewing industry right now.”
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“Instead of going to their local brewery they’re headed to the store where they can pick up a 6-pack of whatever IPA is on sale. American society has changed for the worse at a time when we need collaboration and community the most.“ Heater Allen’s Lisa Allen, writing five years after Covid.
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Five years ago I collected reports from several Oregon breweries as they struggled to navigate the Covid crisis. This week I will have some follow-ups from the same breweries on what has happened since. We’re starting with Alesong because it’s a happy story.
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An incident that may or may not affect things around here.
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Our coping mechanism was to get through Covid, not come to terms with it. We treated the pandemic like a really bad flu; turns out It was more like cancer or AIDS. Five years later, it’s time to take stock of where Covid brought the world (both the beer world and the world world).
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A couple weeks ago, we learned that Portland’s Breakside would be buying a winery and opening two new taprooms, increasing their growing empire to eight locations. But it was their new membership, the Breakside Collective, that caught my eye.
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Alesong just released Single Origin, a beer where the barley, hops, and Riesling grapes were all grown on the same farm in Oregon. And the beer was fermented with the yeast and bacteria resident on those grapes.
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Language to help make meaning of our times, which are darkening fast.
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