AB InBev's Surprising, Defensive Response Video

So what on earth is this defensive, disingenuous, petty, and off-putting video supposed to accomplish? What's the target audience? I have spent a lot of years in and out of politics, and the optics of this video, which has an overtly political valence, are terrible. Anyone with even a dodgy BS-detector is going to sniff this one out.

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The Forty-Dollar Test Batch

The following few paragraphs will take you through the process of making all-grain beer, from mashing through bottling. Just one session of brewing will illuminate more about the process—the chemistry, the variables, and the ingredients—than the most elegant description. When you’re done, you’ll have eight 500 ml swing-top bottles (or ten regular bottles) full of a classic American pale ale.

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The First Time Homebrewer: Extract or All-Grain?

Most of the homebrewing world is geared to introduce newbies to homebrewing by a method called “extract brewing.” I'm an unusual partisan here: I have absolutely no problem with extract brewing as a method of making beer. With the products available today, you can make fine beer that way. What I'd like to argue, though, is that when you start, you should start with all-grain

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In D.C.

I have spent the past four days feasting from the buffet of delicacies offered in the museums of our nation's capital (and, more recently, judging for the World Beer Cup). I had intended to keep blogging, but it is not to be. I hope to pick things up tomorrow--but I had hoped to start regular blogging yesterday. So stay tuned--

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Jeff Alworth
A Father's Day Twofer

Next Sunday (June 18) is Father's Day. I would be remiss if I didn't suggest a couple of titles you might consider for dear old dad. The first is my newly-released The Secrets of Master Brewers, which is ostensibly a homebrew book. In fact, it's great for anyone who has a deep interest in understanding the beer traditions of the world.

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The Wonder of First Contact

If you've just recently returned from Botswana, there's a small chance you missed the news that Sgt Pepper's Lonely Heart Club Band turned fifty last week. I wouldn't be listening seriously to music until the late 1970s. By that time Sgt Pepper's was an oldie, and all the polyphonics the Beatles deployed were familiar and considered normal. 

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The Trouble With Beer Numbers

What do all these details tell us? At the best, they provide accurate information to the small minority of people who know what they mean. At the worst, they provide misinformation. Mostly, though, I think people just tune them out. You really have to know a lot about beer to interpret them and, even then, they are for the most part not that revealing.

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